Bachelor of Science in Business Administration Communications Concentration

Connect Business Strategy With Clear, Purposeful Communication

Organizations depend on people who can shape messages, understand audiences, evaluate media, and communicate ideas with clarity. Professionals who combine communication knowledge with a broad understanding of business can help organizations strengthen relationships with customers, employees, communities, and other stakeholders.

Waldorf University's online Bachelor of Science in Business Administration with a Communications concentration combines a broad business foundation with focused study in communication strategy, media literacy, visual communication, mass communication, and digital design.

Designed for working adults, transfer students, and military-affiliated learners, the program provides a flexible way to build specialized knowledge while managing work, service, family, and other responsibilities.

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An Online Communications Concentration Designed for Working Adults

The Communications concentration is part of Waldorf's 120-credit online BS in Business Administration. Students study major business functions, then add 15 credits of focused coursework in the concentration.

Program Highlights

• 100% online

• 120-credit bachelor's degree

• 15-credit Communications concentration

• Broad-based business curriculum

• Focused coursework in communication strategy, media literacy, visual communication, mass communication, and digital design

• Flexible online learning

• 11 online term start dates per year

• $345 per credit hour for online undergraduate coursework

• Up to 75% of the bachelor's degree may be completed through eligible transfer credit based on a personalized evaluation

Why Choose a Business Administration Degree With a Communications Concentration

Communication influences reputation, employee engagement, customer relationships, and organizational change. A business administration degree with a Communications concentration connects audience-centered communication with the operational and strategic context in which business messages are created.

Students may pursue the concentration to:

• Build specialized knowledge within a versatile business degree

• Connect discipline-specific ideas with organizational decisions

• Add formal education to existing professional or military experience

• Complete a bachelor's degree after earning eligible college credit

• Prepare for future graduate study or professional development

What Will You Learn in a Communications Concentration

Strategic Communication

Plan messages around an audience, purpose, channel, and organizational objective.

Media Literacy

Evaluate how media messages are created, distributed, interpreted, and influenced by social and business contexts.

Visual and Digital Communication

Apply foundational visual principles and digital tools to communicate information effectively.

Mass Communication

Examine the role of media industries and communication systems in society.

Business Perspective

Connect communication decisions with marketing, management, ethics, and organizational strategy.

Communications Careers and Workforce Outlook

Knowledge from the Communications concentration can support work in multiple industries and organizational settings. The examples below illustrate occupational areas related to the curriculum; they do not guarantee employment, eligibility, advancement, or salary.

Source: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook. Projections and opening estimates are national and cover 2025 through 2035. Requirements and outcomes vary by employer, location, experience, credentials, and other factors.

Potential Career Directions

• Corporate communication

• Public relations support

• Content and digital communication

• Marketing communication

• Social media coordination

• Internal or employee communication

• Market research

• Brand communication

• Community relations

• Advertising or marketing management after gaining relevant experience

Finish What You Started

Your Previous Credits Can Help Move You Forward

Waldorf provides a personalized transfer evaluation, and eligible students may be able to complete up to 75% of the 120-credit bachelor's degree through transfer credit. That means as many as 90 eligible credits may apply, depending on how prior coursework fits degree requirements.

Make Your Education Investment Count

At $345 per credit hour, Waldorf's online undergraduate tuition provides a clear starting point for planning. Applying eligible transfer credit may reduce the number of Waldorf credits and total tuition needed to finish the degree.

Transfer With Greater Clarity

• Fast, free transfer evaluation

• Up to 75% of the bachelor's degree through eligible transfer credit

• Dedicated transfer advisors

• Personalized evaluation of previous coursework

• Flexible online pathway designed for working adults

Business Administration is a designated Pathways Program major. Students entering through an eligible pathway may be able to complete the bachelor's degree in approximately 18 to 24 months, depending on credits previously earned and accepted.

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The Waldorf Difference

Build Specialized Communications Knowledge AND Keep Your Broader Goals in View

• Study Communications AND build knowledge across major business functions

• Earn your bachelor's degree AND continue building professional experience

• Study online AND remain present for work, family, or military responsibilities

• Bring eligible previous credit with you AND move closer to graduation

YOUR LIFE CONTINUES. YOUR EDUCATION DOES TOO.

Online Education for Military-Affiliated Students

Waldorf has extensive experience serving active-duty service members, veterans, and military families. Online programs are designed to accommodate learners managing duty schedules, deployments, relocations, work, and family responsibilities.

Military training, Joint Services Transcript coursework, Community College of the Air Force coursework, certifications, and prior college credit may be evaluated for transfer. Active-duty service members using eligible Tuition Assistance may qualify for Waldorf's undergraduate military rate of $250 per credit hour, aligned with the Department of Defense Tuition Assistance cap. Eligibility, benefit coverage, and branch requirements vary; students should confirm their options with their education office and Waldorf's Warrior Support Center.

• Flexible online coursework

• Military transfer-credit evaluation

• Support with Tuition Assistance and eligible VA education benefits

• Participation in ArmyIgnitED, GEM, and AU-ABC pathways

• Dedicated Warrior Support Center guidance

Who Should Consider the Communications Concentration

The online BS in Business Administration with a Communications concentration may fit students who want focused communications knowledge within a versatile business degree.

• Working adults who communicate with customers, employees, or the public

• Students interested in media, messaging, visual communication, or audience research

• Professionals seeking a broader business foundation for communication work

• Transfer and military-affiliated students ready to complete a bachelor's degree

This program is available online only.

B.A./B.S. Degree Requirements

• Completion of the core curriculum and the curriculum for the major, totaling 120 credits
• A grade of C or higher in all coursework in the major and, if applicable, in the concentration(s)
• 2.00 cumulative grade point average for work completed at Waldorf
• Minimum of 36 upper-division credit hours

Review the complete list of core requirements for this program.